Finy — Deji Ajetomobi

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Empowering people to take charge of their finances.

Finy strategy

Finy strategy

Finy description

The brand idea, “Path to Freedom,” positions Finy as a compass through personal finance, combining practical tools, education and an adventurous, relatable voice that encourages discovery without losing sight of everyday realities

Finy strategy

Finy strategy

A forward-moving logotype, nature-inspired colours and expressive typography bring the explorer personality to life. Twirls and squiggles visualise the imperfect, unpredictable journey people often take towards financial freedom.

Finy colors

Finy icons

Finy icons

Finy icons

Finy icons

Finy icons

Finy Situ

Finy Web

Finy web

Finy doc

Finy Situ

Finy Situ

Finy Situ

Finy

2024

BrandAnimatedCase studies

Project info

Developed the strategy, identity and waitlist website around Finy as a friendly and adventurous guide, helping people understand their money, build confidence and navigate their own path towards financial freedom. Finy is a finance management platform that brings scattered bank accounts and financial assets into one place. The challenge was making personal finance feel less overwhelming and more accessible.

Credits

Strategy & Design Deji Ajetomobi

Motion Chisom Emeka