A monochrome identity was crafted to allow Augment claim their superior position in the fintech industry. An identity that showcases a logo that is a double-stacked diamond forming an hexagonal shape, depicting growth and credibility. Accompanied with the logo is a bold sans-serif font, instilling Augment’s bold and urban personality. The same typeface from which the logotype was crafted is further used as the brand’s typography, protruding a simple and progressive persona.

Augment’s photography follows the path of the brand’s monochromatic palette, emphasizing and protruding the monochromatic identity of the company. It also gives off the feeling of a bold persona. This style of photography was chosen because the company believed that we must do away with the past while holding on to the good experiences and mistakes made so as to grow. These beliefs were also expressed in the photography style by choosing pictures that portray the benefits of a positive experience.

To further extend Augment’s identity, we crafted 2D and 3D icons, with the 3D icons known as GEMS. The hexagonal identity of the logo was further expressed in the icons crafted so as to further instill the company's positioning attribute of credibility. The two patterns illustrated are known as the "burst of growth." Bringing all the elements crafted together in a cohesive manner to create social media templates, website, mobile app, and advertising touchpoints that help in building strong relationships with their users.

Bringing all the elements crafted together in a cohesive manner to create social media templates,  website,  mobile app, and advertising touchpoints that help in building strong relationships with their users.

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