Brand Strategy & Design
Charity
2022

Collaborating to build a better world

"Fesac, a Nigerian charity organisation, unites people to support the underprivileged and elderly by providing education and basic amenities to pupils in low-funded schools, aiding orphanages, and showing love and care to the elderly"

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A global influence in charity and adolescent education

"We concisely put Fesac’s purpose as one who collaborates with the society to solve issues of illiteracy, malnutrition and lack of care.  Aspiring to be a global influence in charity and adolescent education, Fesac seeks people who has the values to positively cater for the needs of the less privileged"

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An identity that uplifts the mood of the society

"Fesac's new identity features a bold round font and a yellow circle merged with the final letter of the type, symbolizing collaboration and upliftment. The positive and friendly persona is further enhanced by warm colors inspired by love emojis, paired with Baskerville semi-bold italics and Synthese (clean & modern sans-serif)."

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Team

Brand Strategy: Deji Ajetomobi

Brand Design: Deji Ajetomobi